About

This started as a place for us to have a permanent mail-id! I was tired of changing it ever so often. One thing led to another…

Ajay Jaiman: Publisher, photographer, writer, designer, adventurer… a restless creative soul, Ajay simultaneously wears many caps and brings a distinctively personal approach to his work. He has had many avatars ranging from being a CEO of an Internet venture to publishing a newspaper, from being a learning design specialist to an advertising executive, from leading a packaged software publishing venture to running an animation studio.

His romance with media in its myriad forms continues both personally as a writer, photographer, and publisher and professionally as a consultant.

After completing his masters from the Indian Institute of Mass Communication he took the ‘obvious’ route of joining the advertising world. But almost all his moves have been, as Business Week has called, ‘non-obvious’. Setting up a design studio which went on to specialize in internet publishing; moving on to start an internet venture which morphed into becoming a multimedia publisher of children’s content, electronically as well as in traditional formats.

After spending five years at NIIT Ltd., leading content development and product development teams, and in international business development, he left to be on his own again. He currently divides his time between consulting for media and content companies and directing multiple publishing initiatives — Pitara Kids Network, PublishersGlobal, World Wildlife Adventures, and ParentsSquare to name a few.

Ajay lives in Gurgaon, a suburb of the capital New Delhi with his wife and two children.

Arti Jaiman: Arti Jaiman started her career in journalism as a writer with the Arts pages of The Economic Times in 1991. During her six-year-stint with the paper as Feature Writer, Arti wrote extensively on theatre, education, special education and arts, design and literature. In 1998, Arti co-founded Pitara Kids Network (www.pitara.com), an online magazine for children between the ages 4 to 14 years, which draws upon an Asian (and primarily Indian) socio-cultural context for inspiration. She has subsequently written on education, children’s literature, parenting, and reviewed fiction and non-fiction for mainstream English newspapers like The Hindu and Tehelka. Today, Arti juggles her time between Pitara, editing projects, and managing the launch of a community radio project in Gurgaon for the NGO TRF (www.trfindia.org). Arti has a Masters degree in Journalism from Indiana University, Bloomington, USA, a Post Graduate Diploma in Communications from Indian Institute of Mass Communication, New Delhi and a BA in English from Delhi University, Delhi, India.