Category Archives: Media

Is this the future of digital magazines?

Is this the future of digital magazines? If the real experience turns out to be even close to how it shows up on the video, I’d want one. That is, I’d want to use this technology to produce one. More … Continue reading

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Junk food — just what the doctor ordered?

For sometime now I have held this belief that we need to market healthy food to kids as if it were junk food. I sometimes ‘joke’ that if we were to stop our children from eating spinach and carrots along … Continue reading

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Gurgaon Ki Awaaz Community Radio celebrates three months on air

On Thursday, February 25, 2010, Gurgaon’s only community radio station celebrates three months of round-the-clock broadcasting to a community that has remained voiceless throughout the transformation of Gurgaon from a sleepy cluster of villages 20 years ago to a much … Continue reading

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Content rating for kids?

A study in the US has found that “TV ratings don’t accurately reflect the aggressive content found in shows popular among children — even cartoons”. And what do you say to parents who take their 10-year-olds, 3-year-olds and even 9-month-olds … Continue reading

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Is Kindle 2 about to replace us in our family bed-time ritual?

Will the new Kindle read bed-time stories to our kids? Can it? Will it? Should it? TV has proven its worth as a baby-sitter, across cultures! Social networking has effectively come to represent what we do using a browser and … Continue reading

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Wittenberg University professor Dan Fleisch sets a new standard in after-sales service

Professor Dan Fleisch set a new standard in after-sales service when he flew 600 miles on Christmas Day to hand-deliver his book to a buyer who had posted a comment on the Amazon web site that his copy of the … Continue reading

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Time magazine says “Content, Once King, Becomes A Pauper”

Has it really? Is content being devalued because of the current economic conditions or is there a larger trend here? Have the accountant got it all wrong? Read the Time article “Content, Once King, Becomes A Pauper”

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Advertising on portals/social networking sites Vs niche sites?

The 2009 Online Advertising Attitudes report of UK reports that “22% of British consumers claim to only visit niche sites that are specific to their interests… A further 34% of British consumers spend the majority of their time visiting niche … Continue reading

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Is the news world changing?

When White House press conference doesn’t invite correspondents from The Wall Street Journal, The Chicago Tribune, Time and Newsweek but president Obama fields questions from the correspondent from The Huffington Post, a news blog (or should I call it an … Continue reading

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Is the future of ‘books’ in our palms?

Google is making its database of 1.5 million public domain books accessible from mobile devices for free. Amazon is working to make all its Kindle titles available on mobile devices.Random House Publishing has announced that will make books available for … Continue reading

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