At 50 I am a full-stack web developer. Why? Because I am a craftsman — I love building things with my hands. For all my projects I write all the code, I do my own automated testing, I deploy on my own web-servers. And I maintain those websites and those web-server.

That and decades of experience in publishing, advertising, graphic design, instructional design, and entrepreneurship puts me in the rare bracket of people who can meaningfully bridge the gap between the always evolving web-world and the every-day world of business. And that ability I offer to large and small businesses as a consultant.

I wrote my first piece of code in 1988. Since then, I have worn many hats - advertising executive, publisher, entrepreneur, consultant, graphic designer, instructional designer, commercial photographer - but I keep coming back to what is perhaps my first love, digital media. Over the last 30-odd years I have worked for large corporations as well as fledgling start-ups. All those years of building brands, crafting technology and designing solutions is now deployed to help large and small companies design and implement a digital media strategy.

I am involved in multiple long-term projects, but I am happy to work on commissioned multi-media assignments. Drop me a line if you have an interesting project for me.

This is my personal blog. I also manage a full-stack web development and consultancy. At Impellio.com we craft digital media products and offer strategic digital consultancy. Visit my work website

Click here to send me a message.

At Logan Pass [elevation 6,646 ft (2,026 m)] along the Continental Divide in Glacier National Park. While attempting a solo ride across America – 2017
At Logan Pass [elevation 6,646 ft (2,026 m)] along the Continental Divide in Glacier National Park. While attempting a solo ride across America – 2017

More about me, if it interests you:

According to the best scientific evidence I am a Human, with somewhere between 1 to 4% Neanderthal DNA. Which means that some of my forefathers (or foremothers) made babies with someone outside of their species. Let me reiterate, not outside their gotra, caste, or religion, not with someone who came from a distant country and spoke a different language, ate smelly food and looked weird. They fell for someone from a different species altogether. Think Orangutan, kind of. Yes, seriously. Look it up, all non-Africans have somewhere between 1 to 4% Neanderthal DNA.

In honour of my Sapiens and Neanderthal ancestors I “try” to be open-minded towards my fellow earthlings. So I am fine with those who love dogs, and those who eat them. I am fine with dogs that lick and dogs that bark; dogs that bite, I try to avoid. I am fine with LGBTQIA, and I am fine if you add a few more alphabets at the end. I am fine with people who chant, self-flagellate, mediate, or pontificate about stupidity of belief in god. I am fine with those who do drugs, money, religion or sex for pleasure; or for pain. I am fine with people who travel to find meaning and those who travel to lose themselves; and also with those who stay forever rooted. I am fine with those who are searching for truth and those who are hiding from it; and those who profit from obfuscating it.

As you may have noticed by now, I am kind of fine. I have my preferences, but I am ‘fine’. Hope you are too!

First published on January 1, 2004
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