E-mail newsletter sold for $125 million?

Aimed at stylish women, Daily Candy is being bought by Comcast Corp for an estimated $125 million. According to Philly.com Daily Candy “delivers more than 2.5 million e-mail subscriptions through local editions in 12 key U.S. cities, including Philadelphia and New York”.

Is $50 per “loyal subscriber” a good price?

“We’re trying to build a large presence online as more and more of our customers look to the Web for entertainment and content. Daily Candy fits right into that strategy,” said Sam Schwartz, executive vice president of Comcast Interactive Media. The company said the Daily Candy purchase fit well with its cable television properties, including the Style and E! Entertainment channels.

First published on August 6, 2008
#media, #internet